In the ever-changing world of Idaho real estate, few names carry as much credibility and trust as April Florczyk. As the founder of 208 Market, April has spent the last two decades helping clients in the Treasure Valley and Wood River Valley navigate everything from first-time purchases to complex investments, and she has built a reputation for getting results while keeping her clients’ best interests top of mind.
Whether you’re buying your first home or fourth, building new, or making a major move in the luxury market, April brings a deep understanding of the Treasure Valley and Wood River Valley markets, along with a level of service that makes clients feel fully supported from start to finish.
A Career Built on Experience and Results
April started her real estate career in 2000, selling high-rise properties along the Gulf Coast in Naples, Florida. Two years later, she returned home to Boise, and she’s been making an impact here ever since.
Over the years, April has represented just about every kind of property: luxury estates, custom homes, homes with acreage, starter homes, townhomes, new developments, and multi-unit investments. She has advised countless builders, developed entire subdivisions, and grown a personal real estate portfolio worth over $10 million between Boise and Sun Valley. Real estate isn’t just her job. It’s what she does, day in and day out. It’s her life’s passion.
Why People Work With April and Keep Coming Back
There’s a reason so many clients continue to refer April to friends and family and come back to her for their next home or investment. It comes down to a few key things:
Her Local Knowledge That Runs Deep
With more than 25 years in Idaho real estate, April brings deep insight into the neighborhoods, market trends, trusted builders, and hidden opportunities from Boise and Eagle to Ketchum, Hailey, and Sun Valley. She understands how each pocket of the market behaves and how to help clients succeed in both urban and resort communities.
She Focuses on Longterm Value
April partners with clients who are building toward something meaningful, whether it’s a dream home, a smart investment, or a long-term legacy. She’s especially experienced with high-end homes, new construction, and properties that offer strong future value across the Boise and Sun Valley areas.
She is Hands-On, Start to Finish
This is not a hand-off approach. April is involved every step of the way, from pricing strategies and design input to negotiations and inspections, making sure no detail is overlooked.
Her Straightforward and Strategic Approach
She offers honest advice, even when it’s not what you were expecting, because her priority is helping clients make smart and strategic decisions that lead to long-term success.
She Sees Potential Others Miss
April has a sharp eye for uncovering potential in undervalued properties and transforming them from the studs up. She understands how to recognize the value of a neighborhood and reimagine a home in a way that honors its character while making it shine for the next generation. From helping clients with design selections to coordinating work with trusted vendors, April and her team ensure that remodeling projects are done right, stay within budget, and result in beautiful, high-quality spaces families can enjoy for decades to come or sell for a significant return on their investment.
Expanding from Boise to Sun Valley
As demand grows across Idaho, April has expanded her reach, too, with new listings and development projects in Sun Valley and Hailey. Whether helping a family from Boise or out of state relocate to the mountains or guiding a buyer or developer through a new investment in the Wood River Valley, April and her team bring the same trusted expertise and personal attention.
What Truly Sets Her Apart
April doesn’t chase volume. She’s selective about the projects and people she works with because she treats every deal like it’s her own. That mindset, combined with her depth of experience, is what makes her one of the most respected real estate professionals in the state.
She’s not about the flash or smoke and mirrors. She’s about helping people make smart moves with their money, and doing it with the kind of service that keeps clients coming back for years.
Want to work with April and the 208 Market team? Give us a call: 208-274-3787